Having never bought a brand new rifle in a store, only used, I think it would come down to
-Caliber and cartridge: usually I get on a roll and then stuck with it... like mmm i want a 7mm... and then I start researching all the different 7mm's that are out there and then decide what cartridge I'm going to get.
-reputation and quality, is this model of rifle known to have issues or not, is the action a strong action.
-Price: it it meets the action type that Im looking for a solid action for a good price, ill pick it up, and then rechamber it or switch out the barrel to the caliber that I want. done this for the past 3 rifles, took them to RKS and then I have a rifle that will out shoot me.
-make and model... I will say the last rifle that i bought and that I didnt do anything to it, I went in looking for a browning BLR in 243. I just wanted a lever action in a 243 and wanted it to look good.
As for everything else, MOA: will never know until you shoot it, and can improve in through bullet research and simple modifying.
Trigger: Can always change it out for a Timny or jewell.
Looks: Depends on the price of the rifle, and what I'm wanting to do with it. I personally love wood stocks or some of the boyds, so if the stock that comes on the rifle is plastic, i will usually rip it off and put a wood on it. Gotta have heirloom pieces, and gotta look good after you shot that monster.
I guess Im a gun nut, lol doesn't take much to turn me on to a rifle, im more picky about scopes then rifles.
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