The custom tune is probably efi live, where the tuner can adjust each injector pulse width, pressures, timing more or less everything programmable on the engine however 06 and up can get this try are working on the 03-05 right now. Costs vary the basic program ranges from 300-500, not including the v2 and programmer, however it's worth it,
And btw I have never seen a ford or Chevy come close to the fuel economy of a cummins isb, one issue is those extra two cylinders another is its a v8 design
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