That's a great commercial (a rare thing these days)!
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"Placed correctly Swift A-Frames will reliably kill big bears. So will North Forks, Nosler Partitions, Barnes TSX, Kodiaks, Woodleighs, GS soft points, Hornady Interbonds and Speer Grand Slams - and if I missed your favorite bullet -it probably will too.
It's time to go hunting and quit all this ballistic masturbation."