Quote:
Originally Posted by I-Love-Eyes
Montana's is the sponsor. It was Tim Horton's until this year. The Brier was also sponsored by Labatte's in past years.
Brier is the name of the competition--Just like Tournament of Hearts for the women. TOH is sponsored by Scott Paper, hence the "Scotties"
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It was named "Brier" for Brier tobacco.
Somehow it remains the only tobacco sponsorship