While I do not have a horse in this race, I will say this:
If I was a landowner/leaseholder that was given the opportunity to sign up to a software app that would take care of all the hunting inquiries from "Joe Public", handle all the scheduling logistics for the season, while providing me with the means to view daily access details online... I would definitely consider this as payment enough.
There are operations in prime hunting territory and/or close to major urban centers that field hundreds of calls and visits from Joe Public every year. Surely some of them must be getting tired of it by now.