I've met him once at a long distance shooting event. Seems like a good guy. Some of the instructors I've shot with/been instructed by/bought stuff from highly endorse the guy. I can't speak of the actual outfitting experience, however. His social media presence seems to be consistently "we'll help you achieve the skills to do this on your own" which is certainly a different style. He's also ex-military and offers special deals to ex- and serving members.
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