When we cleaned up my dad's estate, most of the firearms were sold without any advertising. We had everything appraised by a local gunsmith friend of my dad's, and his prices were bang on for almost everything, next to no haggling. Having a good idea what my dad paid originally for a lot of his stuff, I know there was a decent return on investment. Some folks were a little upset that they missed out on some of the firearms, but they didn't want to approach us to soon after his death, while others kindly dropped of a note of interest. It may also depend on quality of items you are trying to get rid of.
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