They were a great option for shipping car parts, wheels etc that are otherwise cost prohibitive to ship, I'll miss that. It's not really that surprising they don't make money off the rural routes, they also have regional competition in Alberta on the Calgary - Red Deer - Edmonton corridor. (I would way rather take Red Arrow than grey hound fwiw). Also, because of the distances between major cities, most people would rather fly ~1 hour then sit for 10 hours on the greyhound to save some money.