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Originally Posted by Rio56
no ..not lose money and that's my point .. I respect them OKO ..think of this ..what if the energy sector adopted this business plan of yours ? they actually shut down do outa business , leave the province etc...
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I'm not sure I follow your point. If one business does something that causes them to lose money, and the other doesn't, one company will be left standing: the smart one.
MEC and Eddie Bauer aren't losing money. I'm not advocating that companies adopt practices that put them in the red. I'm saying that a good return policy is like spending money on advertising. It's an investment in future business that MAY pay off.