[tirebob]

My observations are they are moving to more of an outdoors pursuits type of magazine rather than strictly a hunting/fishing magazine. The change in name makes sense as such as "outdoorsman" on the surface implies only male hunters, fisherman and bushcraft exclusively, versus all "outdoor pursuits" including biking, hiking, camping, cooking and so on, which tons of women are interested in as well...

I think "being woke" isn't the driver here and the members being cheesed off at the name change are reaching a bit. Magazines in general are struggling to stay alive and pure hunting type mags probably more than others. Trying to attract crossover readership by introducing other outdoors activities they are interested in that move further outside of hunting and fishing only is a respectable effort.