ZEISS uses the pics from their pro staffers for advertising
To me, it seems like they want to promote the experience and the hunt. More so than the death of the animal.
Any ZEISS hunting ad I have seen never includes a monster animal. And what they do show, is not the center piece of the image.
For most of the other “no go” items
They apparently don’t want to be part of the tacticool market
Which is fine
I just think they are taking the route of being a more refined company
And that’s not a bad thing either
|